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RABA Case Study: from a typical corn-soy rotation to a three-year rotation of corn – soy – winter cereal rye
This case study highlights how one Midwest farm transitioned from a conventional corn-soy rotation to a more resilient three-year system that includes cereal rye as a third crop. By harvesting rye for grain or seed and following it with a diverse cover crop mix, the farm improved soil health, reduced fertilizer costs, and increased corn and soybean yields. Over five years, the new rotation outperformed the conventional system both in profitability and stability—demonstrating
Giorgia Bettio
Jul 2, 20255 min read


RABA Case Study: West Case - Regenerative Ranching operation in California
A sixth-generation California cattle ranch turned things around by shifting to regenerative grazing and launching a direct-to-consumer beef brand. The result? Healthier land, stronger margins, and a new model for profitable, resilient ranching in the Western U.S.
Giorgia Bettio
Jun 11, 20253 min read


What’s next for RARE? Here’s our Regenerative Agriculture Research Phase 1 roadmap.
RARE is applying AI to regenerative farming by unlocking thousands of underused studies across South America. With Phase 1 now live, we’re building the world’s first open-access platform that translates and shares practical, field-tested agricultural knowledge at scale.
Giorgia Bettio
May 27, 20251 min read


What if the hard-won, peer-reviewed field research about smallholder regenerative agriculture was freely at your fingertips?
RARE (Regenerative Agriculture Research Enterprise) is building the world’s largest open-access library of smallholder regenerative agriculture research. Powered by hybrid AI translation and curated by regional experts, RARE unlocks field-tested insights hidden in local reports and languages, making them searchable, shareable, and actionable for farmers, researchers, brands, and funders worldwide.
Giorgia Bettio
May 22, 20252 min read


Marketing for Regenerative Agriculture: Why People Won’t Care Until It Matters to Them (and How to Fix That)
Regenerative agriculture sounds good in theory, but why should the average consumer care? In this post, Giorgia Bettio explores 5 concrete ways brands can bridge the gap between lofty environmental ideals and real, personal value for their audience. A must-read for anyone trying to make regenerative messages land.
Giorgia Bettio
May 20, 20253 min read


Regenerative Agriculture Isn’t Enough: How futurra Makes Regenerative Capitalism Possible
A sharp, grounded take on why regenerative agriculture must make business sense, and how futurra is building the frameworks to make regenerative capitalism work for farmers, markets, and the planet.
Tim Tensen
May 16, 20253 min read
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