Blog

A sixth-generation California cattle ranch turned things around by shifting to regenerative grazing and launching a direct-to-consumer beef brand. The result? Healthier land, stronger margins, and a new model for profitable, resilient ranching in the Western U.S.

RARE is applying AI to regenerative farming by unlocking thousands of underused studies across South America. With Phase 1 now live, we’re building the world’s first open-access platform that translates and shares practical, field-tested agricultural knowledge at scale.

RARE (Regenerative Agriculture Research Enterprise) is building the world’s largest open-access library of smallholder regenerative agriculture research. Powered by hybrid AI translation and curated by regional experts, RARE unlocks field-tested insights hidden in local reports and languages, making them searchable, shareable, and actionable for farmers, researchers, brands, and funders worldwide.

Regenerative agriculture sounds good in theory, but why should the average consumer care? In this post, Giorgia Bettio explores 5 concrete ways brands can bridge the gap between lofty environmental ideals and real, personal value for their audience. A must-read for anyone trying to make regenerative messages land.

A sharp, grounded take on why regenerative agriculture must make business sense, and how futurra is building the frameworks to make regenerative capitalism work for farmers, markets, and the planet.